From Passion to Panache: AGAN by GARIMA’s Journey of Bespoke Fashion Excellence

In Hindi, the word AGAN means passion, and the fashion brand AGAN by GARIMA is truly that. Stitching together years of ceaseless passion with the delicate threads of her creative imagination, founder Garima Sharma Chauhan has nurtured a highly coveted brand.

Though her professional background – a post-graduation in international business – was not rooted in fashion, her lifelong passion for it led to a significant, career-transforming point.

After working with China Airlines and Airfreight Logistics in India, Garima took a break, when in September 2019, she found herself in Dubai due to her husband’s job. The absence of a social circle and the desire to revive her professional career, prompted her to consider starting something of her own. A casual chat with her husband sparked the idea of a fashion brand.

Drawing inspiration from her innate sense of style and a keen eye for clothing, Garima founded AGAN by GARIMA with a focus on ready-to-wear fashion. Exhibiting her collection in high profile exhibitions like Numaish, Riwaaz and Divalicious in Dubai, she garnered a positive response for the brand.

The venture gained momentum in August 2020 when Garima established a full-fledged setup in Dubai, complementing the existing one in India. Despite the challenges posed by the COVID-19 pandemic, AGAN by GARIMA thrived, with clients in India, Dubai, and the US.

Today, AGAN by GARIMA is a testament to Garima’s journey – from a casual conversation to a flourishing venture.

Offering a palette of fashion choices to raise your glam quotient for every occasion

Currently, AGAN by GARIMA offers a versatile range, spanning Indian, Indo-Western, and Western attire, catering to various occasions like birthdays, weddings, anniversaries, vacations, and more.

Picture yourself in the regal allure of elegant ruffle gowns and gracefully flowing drape gowns. Embrace the bohemian chic with boho-style tops paired with culottes. Explore the charm of lehengas featuring an ombre effect, embellished with intricate gold sippiyan, mirrors, and sequins.

Indulge in the vibrant spirit of a tulip dhoti skirt, paired with a blouse and a short cape adorned with glistening silver sequins. Achieve the perfect blend of tradition and modernity with drape pants, crafting a seamless Indo-fusion look. Elevate your style with co-ords and layered
co-ords, each piece exuding sophistication.

Immerse yourself in the playful elegance of vacation dresses inspired by crayon colors, offering a burst of vivacity. Embrace the timeless charm of sharara pants and kurtis, while casual chikankari dresses bring a touch of relaxed sophistication. Experience the enchantment of beautiful Anarkalis, each ensemble a masterpiece of grace and style. All this and a whole lot more await in the fashion universe at AGAN by GARIMA.

Another distinctive approach that sets it apart is that, instead of relying on models, Garima showcases her creations on real clients. This approach allows clients to envision how the outfits would look on individuals like themselves.

Creating space for growth with great client service and smart marketing

Initiating her enterprise with a modest investment and a focus on ready-to-wear products, Garima now successfully navigates the evolving demands of an expanding business while serving clientele in India and Dubai.

With an eye on holistic client service, the brand now delivers entirely tailor-made couture experiences, managing multiple functions for the same clients across multiple occasions. This capability has further reinforced the brand’s position as the ultimate destination for bespoke and stylish wardrobe solutions.

As business evolves, Garima seeks to establish a presence throughout the UAE, even exploring international markets, particularly across Asia. This expansion plan includes strategic participation in international exhibitions to ease entry into new markets. Creating a physical studio, for an immersive and unique client experience is also a key component of the growth plans,

Looking ahead, the aim is to replicate the success achieved locally on an international scale by building connections with clients from various nationalities and backgrounds.

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